
NEMIC: MedTech Go-To-Market Strategy
The most succinct and comprehensive introduction to MedTech education available online. Get to know the dynamics and ins-and-outs of this highly-regulated industry.
Learning Journey Context
This course serves as an entry point into Biology & Life Sciences, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Relevant for professionals pursuing roles within Biology & Life Sciences.
Quick Facts
What You’ll Learn
Have an idea for a Health Technology device, but don't know where to begin?
Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:
Know Your Market
Reimbursement Strategy
Pricing Strategy
Go-to-Market Strategy
Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.
In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.
Come experience the most succinct, comprehensive MedTech education available.
Outcomes
- Market sizing.
- Market segmentation.
- Current market.
- Market entry points.
- How reimbursement interplays with commercial viability.
- CPT Codes.
- Identify proper coding.
- How to strategize proper coding acquisition.
- How to calculate the value of your innovation.
- Role of value vs pricing vs sales.
- Consistency with your market strategy.
- Customer purchasing dynamics.
- Value Proposition.
- Identify your "fit" within complexity.
- How to align strategy and goals.
- Maximize value to reach target markets.
FAQs
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