NEMIC: MedTech Go-To-Market Strategy

The most succinct and comprehensive introduction to MedTech education available online. Get to know the dynamics and ins-and-outs of this highly-regulated industry.

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Course Insight

Suitable for beginner learners. This course serves as an entry point into Biology & Life Sciences, building foundational knowledge before moving on to advanced frameworks or specialized paths.

Beginner FriendlyCertification IncludedSelf-Paced Learning

SKILLS TO
MASTER

Biology & Life Sciences Basics
Fundamental principles and concepts
Practical ApplicationTrending
Real-world project implementation
Best Practices
Industry standard workflows and guidelines
Problem Solving
Core Concepts
Implementation
Workflow Integration
Optimization
Careers:Relevant for professionals pursuing roles within Biology & Life Sciences.

Quick Facts

Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.

What You’ll Learn

  • Market sizing.
  • Market segmentation.
  • Current market.
  • Market entry points.
  • How reimbursement interplays with commercial viability.
  • CPT Codes.
  • Identify proper coding.
  • How to strategize proper coding acquisition.
  • How to calculate the value of your innovation.
  • Role of value vs pricing vs sales.
  • Consistency with your market strategy.
  • Customer purchasing dynamics.
  • Value Proposition.
  • Identify your "fit" within complexity.
  • How to align strategy and goals.
  • Maximize value to reach target markets.
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Description

Have an idea for a Health Technology device, but don't know where to begin?

Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:

Know Your Market

Reimbursement Strategy

Pricing Strategy

Go-to-Market Strategy

Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.

In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.

Come experience the most succinct, comprehensive MedTech education available.

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