Northwestern University: AI-Driven Digital Marketing

About Northwestern University: AI-Driven Digital Marketing

About this CourseDuration : 6 weeks (excluding orientation) Artificial intelligence (AI) is fast becoming a core capability in customer experience improvement and process automation. Traditionally, marketing professionals focused on project execution and post-campaign performance analyses to gain insights. But today’s digital marketer can generate relevant, real-time engagement using AI-driven customer insights and proactive audience targeting. In this new environment, marketers must embrace innovation to respond to novel challenges while leveraging advanced analytics to understand customers better and enhance decision-making. The six-week AI-Driven Digital Marketing online short course from Medill at Northwestern University investigates the development of AI and its growing applications in digital marketing. Led by expert faculty, you will explore ways to enrich the customer journey using personalized content marketing initiatives driven by advanced consumer insights. Throughout the course, you will assess how your organization should respond to AI innovation in marketing, culminating in the development of an AI-driven digital marketing strategy. This online short course is designed for professionals looking to improve their organizations’ digital marketing strategies by integrating AI solutions. Those in both technical and functional leadership roles, regardless of marketing duties, will benefit from a balanced overview of AI’s ability to improve the customer experience. IT, product and project managers leading operational and strategic initiatives will learn to articulate how AI-driven insights align customer needs with organizational goals. Marketing professionals interested in future role growth and improving their current role performance will learn from industry experts and validate their skills with a certificate of completion from Northwestern Medill.