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Online Copywriting: How to Write Persuasive Product Pages
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1 hours 42 minutes 
english
Online - Self Paced
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About Online Copywriting: How to Write Persuasive Product Pages
About this Class
Start selling on page one of Google
Boost sales with better navigation
Product page title tags
Write description tags that attract buyers
Page URLS and navigation
Use images and captions that capture interest
Make an offer they can't refuse
Increase profit while helping your buyers
Write short product descriptions that convert
Write long product descriptions that wow
Six Lessons from Amazon on Writing Short Product Descriptions
What You Will Learn?
- You face three challenges when selling products online:.
- 1. The sales process starts long before buyers land on your product page.
- 2. Potential customers can't handle your product.
- 3. Potential customers can't talk to a salesperson (the way they do in a store) before they buy.
- To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy..
- To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:.
- This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages..