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Persona Pros & Cons: How to Develop Personas + Alternatives

Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.

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About Persona Pros & Cons: How to Develop Personas + Alternatives

Intro to Personas

What: Personas 20 yrs ago & today

Why & When: To Use Personas (Pros)

6 Cautions and Cons

How: Grounding Personas in Research

How: Putting it Together (A Case Study)

7 Persona Alternatives

How: Using Personas Effectively

Practice

What You Will Learn?

  • Let’s talk about Personas. Why and how do you make them? How can you use them effectively? We’ll go over the strengths & weaknesses of Personas, and also talk about alternative methods that can be used for the same purpose––to strengthen your portfolio or presentation/storytelling skills. .
  • I highly encourage going through the project, but at the very least, check out the Resources PDF I've included under the "Your Project" section. There, I've included links to the references I've made as additional resources if you want to dive deeper into any of the main points of this course..