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Play by Play: Demystifying Salesforce Marketing Cloud
This course provides an in-depth review of Salesforce Marketing Cloud, including its essential features, tools, and capabilities, and sets you up for your first journey.
This Course Includes
pluralsight
4 (25 reviews )
1 hour 46 minutes 
english
Online - Self Paced
Expanded Courses
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About Play by Play: Demystifying Salesforce Marketing Cloud
Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.
What You Will Learn?
- Course Overview : 2mins.
- Introduction and Setting the Stage : 8mins.
- Gathering the Requirements & Implementing 101 : 12mins.
- Architecting Marketing Cloud : 30mins.
- Sending Your First Email : 20mins.
- Automation Studio : 10mins.
- Journey Builder : 15mins.
- Summary and Recap : 6mins.