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Powerful Social Media Marketing for Beginners
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This Course Includes
skillshare
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8 hours 50 minutes 
english
Online - Self Paced
course
SkillShare
About Powerful Social Media Marketing for Beginners
Welcome!
What to Expect
Why Are You Here?
Marketing Myths Debunked
Your First Client
Social Media Introduction
Business vs. Personal Social Media
Organic vs. Paid Social Media
Which Platforms to Choose
Twitter for Beginners
How to Use Twitter
LinkedIn For Beginners
How to use LinkedIn - Personal
How to Use LinkedIn - Company
Facebook for Beginners
How to Use Facebook
Instagram for Beginners
How to Use Instagram
Instagram Hashtags
Pinterest for Beginners
How to Use Pinterest
TikTok for Beginners
How to Use TikTok
Expert TikTok Advice
YouTube for Beginners
How to Use YouTube
Video Topic Research
Now What?
What Makes a Powerful Brand?
Create a Brand Identity Kit
Content Marketing 101
Get Endless Content Ideas
Find Free To Use Content
Design Powerful Graphics
Make Them Feel First
Master Compelling Copywriting
Why You Need a Strategy
Get to Know the Business
Develop Customer Personas
Collaborations and Partnerships
Your Engagement Strategy
Leverage User Generated Content
You're Halfway There!
Present Your Strategy
Create a Content Calendar
Craft Consistency
Secrets of Batching
Scheduling Your Content
Creator Studio
Buffer Scheduling
Later & Canva Scheduling
Tailwind Scheduling
Other Useful Tools
Project Management Tools
Where to Start?
Boosting a Post
Fundamentals of Facebook Ads
Set Up Business Manager
Choose the Right Objective
Audience, Placement & Budget
Copy & Creative
Designing Your Ads
Facebook Pixel
Why Engagement Campaigns?
LinkedIn Ads
Pinterest Ads
Tips & Takeaways
Measure Your Success
Analytics Deepdive
YouTube & Competitor Analytics
Make Adjustments
Digital Marketing Funnels
Mastering Business
Make Social Media Better
Class Project
What's Next?
What You Will Learn?
- Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you're looking to learn this as a skill to grow your own business or you want to become a social media manager and work for businesses all over the world - this course is for you!.
- This course is designed in a way that will take you from being a complete beginner in the world of social media, to an absolute pro using only free online tools..
- All of the content you will find here, is based on the exact tips and techniques I wish I knew about when I first began working online as a social media manager, combined with the latest knowledge of the rapid-moving social media world..
- This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:.
- Setting Up for Success.
- Social Media Platforms.
- Branding and Content Marketing.
- Social Media Strategy .
- Optimise Your Workflow.
- Paid Ads.
- Measuring Success.
- What’s Next?.
- And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful. Make sure to download it from the Projects & Resources section before you begin!.
- Thank you for wanting to learn from me and I can’t wait to see you on the inside!.