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Powerful Social Media Marketing: From Beginner to Advanced
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This Course Includes
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12 hours 33 minutes 
english
Online - Self Paced
course
SkillShare
About Powerful Social Media Marketing: From Beginner to Advanced
Welcome!
What to Expect
Why Are You Here?
Marketing Mythbusters
Your First Client
Branding Introduction
What Makes a Powerful Brand?
Make a Brand Style Guide
Content Marketing 101
Get Endless Content Ideas
Get to Know Canva
Find Free to Use Content
Design Powerful Graphics
Make Captivating GIFs
Create Powerful Videos
Other Powerful Video Styles
Develop Customer Profiles
Make Them Feel First
Master Compelling Copywriting
Viral Hooks
Hashtags and Accessibility
Leverage The Power of AI
AI for Epic Images
AI for Quick Videos
Mini Assignment
Social Media Introduction
Business vs. Personal Socials
Organic vs. Paid Socials
Which Platforms to Choose
X [Twitter] for Beginners
Set Up Your X Account
How to Use X [Twitter]
LinkedIn for Beginners
How to Use LinkedIn Profiles
Create a LinkedIn Page
Facebook for Beginners
Set Up a Facebook Page
How to Use Facebook
Instagram for Beginners
Set Up an Instagram Profile
How to Use Instagram
Pinterest for Beginners
Set Up Your Pinterest Account
How to Use Pinterest
TikTok for Beginners
Set Up Your TikTok Account
How to Use TikTok
YouTube for Beginners
How to Use YouTube
Video Topic Research
Now What?
You're Almost There!
Paid Ads Introduction
Boosting an Existing Post
Meta Ads Fundamentals
Set Up Business Manager
Choose The Right Objective
Select Your Audience & Placement
Create Your Ad
Advanced Audience Tips
Meta Pixel Basics
Why Engagement Campaigns?
LinkedIn Ads
Pinterest Ads
Google & YouTube Ads
Ad Tips & Takeaways
Why You Need a Strategy
Get to Know the Business
Get to Know the Competition
Collaborate With Others
Your Engagement Strategy
Leverage User Generated Content
Create a Content Calendar
AI for Strategy
Present Your Strategy
Craft Consistency
Batch Your Content
Schedule Your Content
Meta Business Suite
Schedule Through Metricool
Automate Engagement
More ManyChat Automations
Other Useful Tools
Measure Your Success
Analytics Deep Dive
Make Adjustments
Business Fundamentals
SEO & SEM Basics
Email Marketing Basics
Digital Marketing Funnels
Make Social Media Better
Project
What's Next?
What You Will Learn?
- Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you're looking to learn this as a skill to grow your own business or to become a social media manager and work for businesses worldwide - this course is for you!.
- In this course, you will see me go through the exact process of setting up my fake brand - Mags Realty - on all the various social networks. Together, we will write a bio for Mags Realty, and also create captivating graphics, videos and simple animations. We will then write complementary captions and research hashtags so that we can publish powerful social media content in our lessons on X, LinkedIn, Facebook, Instagram, Pinterest, TikTok and YouTube..
- You will also learn how to create a powerful brand, a winning social media strategy, a captivating content calendar and more. We will leverage various AI tools throughout the course to help us create strategies, captions, images and videos so that by the end of the course you feel confident in your understanding of the AI for social media space..
- This course is designed in a way that will take you from being a complete beginner in the world of social media to an absolute pro using only free online tools. But some tools we cover will have handy paid features which we’ll discuss..
- All of the content you will find here is based on the exact tips and techniques I wish I had known about when I first began working online as a social media manager, combined with the latest knowledge of the rapidly moving social media world..
- This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:.
- Setting Up for Success.
- Branding and Content Marketing.
- Social Media Platforms.
- Paid Ads.
- Social Media Strategy .
- Optimise Your Workflow.
- Measuring Success.
- What’s Next?.
- And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful..
- Thank you for wanting to learn from me and I can’t wait to see you on the inside!.