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PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course
Unlock the step to step guide for PPC Advertising with Google Ads (Adwords) & Microsoft Advertising (Bing Ads)!

This Course Includes
udemy
1 (22 reviews )
12h 8m
english
Online - Self Paced
professional certificate
Udemy
About PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course
If you're tired of wasting money on ads that don't convert or feeling lost in the world of online advertising, this course is your ultimate shortcut to results. The “PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course” is designed to empower you with the exact skills needed to dominate paid search advertising on the two biggest platforms — Google Ads and Bing (Microsoft Ads). Advertising online can feel like burning money when you don’t understand the platforms. The truth is, most advertisers fail not because the platforms don’t work — but because they never learned the correct campaign structure, targeting method, or bidding strategy. This course fixes that permanently. You will get two full-fledged masterclasses bundled together. You’ll learn to launch, optimize, and scale winning campaigns on both Google Ads and Bing Ads from scratch, even if you’ve never run a single ad before. We break everything down in plain English, step-by-step, with screen recordings and real examples. Here’s what sets this course apart: it doesn’t just show you how to click buttons inside ad platforms. It teaches you _why_ each decision matters — so you stop gambling and start executing campaigns based on strategy. Inside the Google Ads module, you'll discover how to build high-converting campaigns using keyword research, A/B testing, ad extensions, conversion tracking, remarketing, and more. Then you’ll dive into advanced topics like bidding optimization and Quality Score improvement to maximize every dollar spent. The Bing Ads module teaches how to mirror success on Microsoft’s search network with lower competition and better ROI in many niches. You’ll learn how to structure campaigns, analyze metrics, and leverage Bing's automation tools to your advantage. This is not theory. This is practical, real-world training. By the time you finish, you’ll be able to confidently run PPC campaigns for your own business or as a freelance/agency expert. If you skip this course, you risk continuing to run underperforming ads, wasting thousands of dollars, and falling behind as your competitors master the very platforms you’re guessing through. But if you act now, you’ll gain the skills to:
Generate leads and sales on autopilot
Outrank competitors
Launch career-boosting freelance/agency services
Understand performance analytics and campaign health This course pays for itself the moment you run a campaign that actually converts. The only regret students have is not starting sooner.
What You Will Learn?
- How to create and structure Google Ads and Microsoft Ads accounts .
- Keyword research strategies for high-converting campaigns .
- Campaign, ad group, and ad setup processes for both platforms .
- Conversion tracking setup and measurement techniques .
- Understanding Quality Score and how to improve it .
- How to run Shopping Ads, Call-only, App Install, YouTube Ads, and Performance Max campaigns .
- Setting up bidding strategies and budgets effectively .
- Creating and using remarketing campaigns .
- Automated rules and advanced A/B testing .
- Insights on campaign reporting and optimization .
- Using Google and Bing ad tools to scale campaigns profitably Show moreShow less.