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This Course Includes
coursera
4.6 (981 reviews )
13 hours (approximately) 
english
Online - Self Paced
course
IE Business School
About Pricing Strategy
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality. .
- Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning..
- Discover the willingness to pay or price response of customers using surveys, experiments and market data. .
- Calculate the price elasticity for a given product or service and find out which is its optimal price. .