Product Management 101

About Product Management 101

The goal of Product Management 101 is to help you become a

_more strategic product manager_

- with a greater impact on your company and your products. We will cover the

_spectrum of product management work_

from market intelligence, strategy, new product development, and lifecycle management. And we'll span the breadth of product management, including software, hardware, services, and analytics - with company examples and practice activities. We will step through the

_best practices_

for working with development teams to create

_innovative, market-leading products_

_._ We'll discuss how to find deep customer insight. And we will look at how to best position, price, and manage these products in the market. This course has been designed for product managers with

_0-5 years of experience_

who want to up-level and re-energize their work, and it's been designed for

_aspiring product managers_

who want to kickstart their work with skill and impact. As product managers, we are

_gifted with influential positions_

. We aren't wall decorations. We steal market share from our competitors month-by-month. We innovate, refine, and evolve our products. We set up our products for long-term success. We focus and deliver, we delight our customers. But all this takes skill. This course can help get you there.