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Product Management for Maximum Impact
Product Management Videos, Insights, Success Metrics
This Course Includes
udemy
3.7 (269 reviews )
49m 
english
Online - Self Paced
professional certificate
Udemy
About Product Management for Maximum Impact
Your Instructor:
This class is based on real product management experience with startups, small and large silicon valley companies In this class we will focus on what
Products
are, how you manage product, and what defines and makes product successful. We will discuss
Product Manager
role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.
Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)
What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.). Then we will take a deeper look into how Strategy is set for
New Products, Growth Products, and Mature Products
, and how product lifecycle affects priorities. For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are
New Product Success
as a multiple of Market, Team, Product, and Luck,
Growth Product Success
as Number of Customers, Growth Rate, Virality and K factor,
Mature Product Success
as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
Course Target Audience:
Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.
Course Goals
Explain key concepts around Product Management and Strategy
Explain qualitative and quantitative aspects of Product Management and critical importance of both
Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each What class is NOT about
How to decide if Product Manager job is good for me
How to get a Product Manager job
How to acquire key skills to become a successful product manager
What You Will Learn?
- What Products are, how you manage product, and what defines and makes product successful .
- Product Manager role (PM), key skills and responsibilities of Product Manager .
- What distinguishes good Product Manager from bad Product Manager .
- Who Product Manager is, what product manager is ultimately responsible for .
- What makes an effective Product Manager .
- New Product Success as a multiple of Market, Team, Product, and Luck .
- Growth Product Success as Number of Customers, Growth Rate, Virality and K factor .
- Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost .
- Key concepts around Product Management and Strategy .
- Qualitative and quantitative aspects of Product Management .
- Product lifecycle stages: New Product, Growth Product, Mature Product Show moreShow less.