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Product Management & Marketing: Personas
Building B2B personas for the enterprise - an introductory course
This Course Includes
udemy
4.2 (533 reviews )
1h 45m 
english
Online - Self Paced
professional certificate
Udemy
About Product Management & Marketing: Personas
This course is about building "buyer personas" for business-to-business (B2B) markets.
How good are you are preparing a _
persona
_ as part of your go-to-market plan?
And, how creative can you be if you don't have a market research budget
?
I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday! I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. _
In this course, I reveal all of my persona secrets and best practices!
_ Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you! This course contains:
Approximately 2 hours of video lectures.
Detailed description of my 10-step persona building process.
Download my persona template and learn about the 3 most critical components.
Examples of real personas created by real marketers in B2B companies.
Quizzes to test your knowledge.
Answers to frequently asked questions.
And more!
What You Will Learn?
- Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans. .
- Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business. .
- Expand your marketing experience as you build and hone your persona skills online and on your schedule. .
- Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes. .
- Discover how to collaborate with your colleagues as your work the persona exercise. .
- Earn the B2B persona certificate, showing your mastery of this important tool. Show moreShow less.