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This Course Includes
coursera
4.7 (415 reviews )
14 hours (approximately) 
english
Online - Self Paced
course
University of California Davis
About Qualitative Research
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Explain limitations and risks of qualitative research.
- Create a moderator guide and design a screening questionnaire to recruit for a focus group.
- Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies.
- Analyze focus group data and create a focus group report following common business practices in qualitative market research.