Salesforce Marketing Cloud Email Specialist

About Salesforce Marketing Cloud Email Specialist

Become a Salesforce Marketing Cloud Email Specialist: Master the Art of Email Marketing

Ready to elevate your email marketing game and become a certified Salesforce Marketing Cloud Email Specialist? This comprehensive course will equip you with the skills and knowledge you need to succeed. We'll take you from the fundamentals of Marketing Cloud all the way to building sophisticated email campaigns that deliver real results.

What you'll learn:

Marketing Cloud Essentials:

Gain a solid understanding of the platform's capabilities and how it can transform your email marketing efforts.

Hands-on Administration:

Configure Marketing Cloud like a pro, setting up everything necessary for efficient email campaign management.

Data Mastery:

Learn the ins and outs of subscriber and data management, including building relational data models to personalize your communications.

Email Design & Content Creation:

Craft compelling emails using Content Builder and other powerful tools within Email Studio.

Delivery & Sending Methods:

Master various email application sending methods to reach your audience effectively.

Tracking & Reporting:

Analyze campaign performance with insightful reports and data-driven insights.

Marketing Automation:

Build complex, automated email journeys that nurture leads and drive conversions.

Journey Builder Deep Dive:

Harness the power of Journey Builder to create personalized, multi-channel customer experiences.

Practice Makes Perfect:

_Prepare for the certification exam with two integrated tests within the course. These tests feature questions similar to those on the actual exam, giving you the confidence you need to succeed. We'll also provide a final summary highlighting key topics for last-minute review._

Key Topics Covered:

Automation Studio, Playbooks, Query Activity, and other Activity Types

Data Extensions and Lists

CAN-SPAM Compliance

Email Validation Tools

HTML Paste

Triggered Automation

Personalization Strings

Send Classification

A/B Testing

Email Design Best Practices

Segmentation (Drag & Drop, Audience Builder)

Data Relationships

AMPscript

Email Templates

Hard Bounce vs. Soft Bounce

Scheduled and Triggered Sends

Import Wizard

Sender Profiles and Delivery Profiles

Subscriber Key and Primary Key

Who should enroll?

This course is perfect for:

Aspiring Marketing Cloud Email Specialists

Marketing Cloud Administrators looking to expand their skillset

Marketing Cloud Developers seeking expertise in email marketing

Anyone in the Salesforce ecosystem wanting to master the art of email marketing Enroll today and unlock the power of Salesforce Marketing Cloud Email!