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SEO Planning & SEO Optimization for New Websites

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SEO Planning & SEO Optimization for New Websites

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  • icon1 hours 15 minutes
  • iconenglish
  • iconOnline - Self Paced
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About SEO Planning & SEO Optimization for New Websites

Introduction

Getting to Know the Course Docs

Keyword Research

Creating Seed Keywords

Expanding Keyword Research in Google Keyword Planner

Exporting and Formatting Keywords

Grouping and Theming Your Keywords

Mapping Keyword Themes to Pages

Intro to URL Writing and SEO Metadata

Assigning Primary Keywords and Writing URLs

Writing SEO Metadata

Creating Copy Docs

Conclusion

What You Will Learn?

  • In this course, you will learn how to do all the SEO research, planning and optimization needed for a new website. This course is structured as a guided project, I'll spend more time showing you how to do things than teaching the theory behind it. Each section and video is a bite-size chunk of the project that you can complete between videos..
  • You will be guided through the process of planning SEO elements for a new website, including:.
  • This course is designed for marketers and entrepreneurs at small businesses and startups. If you are the one person responsible for a new website, this course is perfect for you. You don’t need to be an SEO expert, or even have any SEO experience to be successful. .
  • Two templates are provided for you to help structure your work. The first is a Google Sheet workbook with pre-formatted tabs and tables to put your data and research. I've included both a blank and populated version of this workbook. The second document is a copy doc, this will be used to work with copywriters and designers to create the content of each page, this document will have one example page populated for reference. Throughout the course we use three free tools:.
  • The key benefits and outcomes of this course will be:.