Stanford (SCHE): Health Communication: Strategies for Impact and Success

About Stanford (SCHE): Health Communication: Strategies for Impact and Success

About this CourseDuration : 6 weeks (excluding orientation) With every pandemic comes another outbreak — a global infodemic.1 The scale of a crisis is matched by an equally mammoth flow of information and media coverage, however, much of it is false, misleading, and unsourced.2 The Stanford Center for Health Education, a part of Stanford Medicine, recognizes the need for communication that ensures medical facts, rather than falsehoods, spread. The Health Communication: Strategies for Impact and Success online short course aims to give you these fundamental skills. Guided by leaders in the field, you’ll learn to effectively communicate health and science information to broad audiences including patients, colleagues, the public, and the media. The course offers an in-depth look at the health information ecosystem, discussing how news is spread and why false details travel faster than the truth. Over a period of six weeks, you’ll learn to deliver impactful medical and scientific presentations, engage in challenging conversations, and facilitate positive media interaction. The power of improvisation in improving your communication skills will also be explored and practiced in role-play scenarios and sessions. As you gain these practical strategies and techniques, you’ll learn how to build strong relationships across contexts, empowering you to become a trusted source of health information. 1 Springer (Aug, 2020). 2 NCBI (Apr, 2020). This course is suited to professionals who have experience in the healthcare sector and are looking to improve their communications skills with their various stakeholders. This includes health administrators, consultants, researchers, healthcare and health service executives, and public health professionals. The course is also designed for medical doctors and scientists, nurses, specialists, pharmacists, and clinicians. These healthcare and science professionals will have the opportunity to enhance their skills in delivering technical information, and learn to navigate challenging interactions with patients, colleagues, news journalists, and the public, as well as on social media. Media and communications professionals will also benefit from the course; journalists, PR specialists, policymakers, spokespersons, and marketing individuals will learn to accurately relay health information, and separate fact from fiction.