State-Bank-of-India: Consumer Psychology in the Financial Industry
Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.
Learning Journey Context
This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Relevant for professionals pursuing roles within Business & Management.
Quick Facts
What You’ll Learn
Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer relationship.
Understanding the principles of marketing psychology helps in effectively crafting financial marketing campaigns that resonate with the target audience for enhanced brand connect, consumer awareness and financial purchase decision.
Outcomes
- Introduction to Marketing Psychology.
- Psychological foundations of Marketing.
- Multi-Generational Consumer Behaviour..
- Motivation, Affect and Decision-Making Process.
- Understanding Consumer Personality & Persona.
- Nudge& Influence - The Psychology of Persuasion.
- Leveraging marketing psychology for financial services marketing.
FAQs
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