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State-Bank-of-India: Thought Leadership
Thought Leadership, a term quite popular in recent years is not really a theory or style of leadership in the traditional sense. Thought leadership is the expression of ideas that demonstrate you have expertise in a particular field, area, or topic. It is a business tool with distinct characteristics and success factors. It is the creation of ideas to help businesses succeed.
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Course Insight
This course is designed for business leaders with no prior knowledge of Thought Leadership.
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What You’ll Learn
As a business-related term, Thought Leadership is of recent origin – may be just two to three decades old. Although it has existed for a much, much longer period, it has not been studied or researched systematically (much less published) as a concept, as it should have been. That is the reason the concept still remains somewhat vague for most students and business practitioners.
The term Thought Leadership means creation and dissemination of ideas that have a direct bearing on the business, ideas that tend to bring in a value addition to the business, and result in growth of business, performance and ultimately, profitability. It is much broader a concept than innovation in business. Most successful businesses of the world have practised Thought Leadership for success, even if they did not specifically use the term. For examples, the concepts like Total Quality management (TQM), Business Process Re-engineering (BPR), Customer Relationship Management (CRM) and even technological tools like cloud computing are the direct outcome of Thought Leadership. Some of the highly successful companies such as IBM, PwC, McKinsey, Deloitte, BCG have used this concept for their own growth as well as their clients’.
As a business tool, Thought Leadership is becoming more and more popular with companies all over the world as its contribution to business growth and wealth creation is recognised by modern businesses.
The course is designed to give clarity on the concept of Thought Leadership, how it works and its usefulness, with examples. The course will be useful for all those who want to be business leaders with an edge over their competitors.
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Outcomes
- You will learn:.
- i. Concept of Thought Leadership.
- ii. Types of Thought Leadership.
- iii. How Thought Leadership works.
- iv. ‘Dos’ and ‘Don’ts’ of Thought Leadership.
- v. Planning tools for Thought Leadership.
- The programme will include a mix of videos, recorded audio clips, faculty led lectures, self-assessment tests and assignment(s)..
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