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Store Design & Merchandising: maximize the retail space
Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals
This Course Includes
udemy
4 (342 reviews )
1h 15m 
english
Online - Self Paced
professional certificate
Udemy
About Store Design & Merchandising: maximize the retail space
This course will give you tools and the basic techniques and knowledge to develop a retail design project. With this course you will be able to start developing amazing store design from scratch or improving an existing one. Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.After this course you will never look at a store the same way again. We will cover all subjects related to the store space and product placement, such as: - Store design technics - Analyze and integrate a brand's identity in retail - The importance of impactful shopping experience in a digital era - Develop a store layout and learn tactics to create sections - Understand customer behavior and how to build a costumer flow in the store space - How to choose fixtures to improve profitability - Understand ergonomic's impact in sales
What You Will Learn?
- At the end of this course, you will be able to develop a store design project, either for your own store or a client. .
- Learn key technics to become a confident store planner and designer. .
- You will be able to integrate a brand's identity in a retail space .
- Learn the most effective way to build costumer flow trough the space in order to improve sales .
- Understand the principles needed to create a impactful and inspiring shopping experience .
- I will teach how to apply ergonomic techniques to improve the consumer's perception of value .
- Learn to create a profitable layout by choosing the best fixtures .
- I will learn how to achieve a balance between creativity and logistical needs in retail.