Strategic Communication

About Strategic Communication

To make best first impression and reach your targets it's important to know

why communication

with a strategic message is essential,

what's a good way

to plan your communication and

how you can

clarify your your main points. Strategic communication means

you control the flow

. Inside this course you will get to know strategic communication

process

, planning,

key parts of the planning

and advice,

tips for success

. Course has examples of real-life situations from successful actions and situations where strategic communication has failed. You will learn how to make your

message

clear and how to meet

communication objectives

. Strategic communication significantly affects to success of all organizations. This course covers five step process for successful strategic communication. In this process you have to recognize

audience

, decide

goals and objectives

, develop key

messages

and

tactical plan

and later how the success is evaluated and by which

key performance indicators

. First of all make objectives clear to all involved people. Decide what's the

most important message

to make your communication strategic. You will need

a clear mission

to start from the beginning. To start your strategic communication from day one, you will need to learn tools 1. Linear Responsibility Chart 2. AIDA Approach 3. SWOT Analysis and 4. Balanced Scorecard. These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and

become successful strategic communicator

. Don't forget to

evaluate your results.

In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of

setting a benchmark

, enhance the evaluation process. Later you will understand why

feedback

is important to reach the target.

Enroll today and reach your strategic communication objectives!