When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.

Marketing
SkillShare logo

Strategic Design: The Art and Science of Branding

Unlock creativity with Skillshare! Learn acrylic painting, AI writing, graphic design, and photography.

     0 |
  • Reviews ( 0 )
Free
Strategic Design: The Art and Science of Branding

Related Courses

This Course Includes

  • iconskillshare
  • icon0 (0 reviews )
  • icon44 minutes
  • iconenglish
  • iconOnline - Self Paced
  • iconcourse
  • iconSkillShare

About Strategic Design: The Art and Science of Branding

Introduction

Brand Strategy

Building Brand

Design

Experience Innovation

Research

Organization

Collaboration

Implementation

What You Will Learn?

  • In this 45-minute class, Lippincott senior partners share their process for creating, developing, and nurturing some of the world's biggest brands. From business strategy and culture to naming, graphic design, and customer experience, it's a start-to-finish, comprehensive look at the craft of branding. Every lesson ties back to Lippincott's real rebranding of Hyatt Place. Plus, the 8 video lessons culminate in a project Lippincott developed exclusively for Skillshare students: rebrand Carnival Cruises for the millennial demographic. This class is crucial for designers, business owners, marketers, students, and everyone curious about the art and science of branding..