When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.

Business
University of California Davis logo

The Strategy of Content Marketing

Master the Skills of Tomorrow with Coursera! From AI and Blockchain to Public Speaking and Psychology, Explore Courses Tailored for Your Success.

     
  • 4.5
    •  |
  • Reviews ( 5.1K )
Free
The Strategy of Content Marketing

Popular Courses

This Course Includes

  • iconcoursera
  • icon4.5 (5.1K reviews )
  • icon20 hours
  • iconenglish
  • iconOnline - Self Paced
  • iconcourse
  • iconUniversity of California Davis

About The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

What You Will Learn?

  • The Content Marketing Ecosystem.
  • The Strategic Context (The 7A Framework).
  • Mapping the Journey: Crafting a Content Marketing Strategy.
  • The Strategic Types of Content.
  • Managing Your Content.