When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.
UCT: Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
Power business solution with research strategy in this course from the University of Cape Town.
This Course Includes
edx
0 (0 reviews )
4 weeks at 2-4 hours per week
english
Online - Self Paced
course
UCT
About UCT: Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
Market research is the process of evaluating the feasibility of a new product or service that allows organizations to discover their target market and make informed decisions.
This course will teach you core concepts and tools to help you better understand market-led strategies and trend analysis to solve business problems. This course will provide insight on how you can examine the market associated with a product or service to determine how the audience will react. This in turn allows you to make informed decisions that align with the organizational goals. Key topics include market research, business problems, data sources, and trend and competitor analysis.
What You Will Learn?
- Highlight the role of market research in organizational decision making. .
- Recognise the business problems that market research aims to solve. .
- Identify potential data sources that can be utilized by market researchers. .
- Identify the benefits and limitations associated with secondary research data. .
- Outline methods of sourcing and evaluating secondary research data. .
- Analyze secondary research findings to solve a business problem. .