Business & Management Basics
Fundamental principles and concepts
UMD, USMx: Lean Product Portfolios: Beyond Value Stream Mapping
The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global context.
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Course Insight
Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.
Intermediate FriendlySelf-Paced LearningProject-Based
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
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What You’ll Learn
- ● Learn and manage foundational elements of scaling products.
- ● Build and manage a portfolio of related and unrelated products.
- ● Identify new product opportunities with adjacency to existing product portfolio.
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Description
Lean Product Portfolios: Beyond Value Stream Mapping is about building and managing products collectively as a portfolio to maximize value creation. It explores these key concepts:
● Customer centricity and Value Stream Mapping across related products
● Product Design using Lean Principles for Product Lines and Product Suites
● Building Scalable Enterprise Architecture
● The use of User Research & Human-Centered Design
● Day-to-day Product Management: Individual Product Plans & Integrated Portfolio Roadmap
● Actionable strategies for Product Lifecycle Management, including -
o New Product Strategy
o Market Acquisition, Expansion, Realignment
o Product-Market Fit, Go-to-market, & post-launch expansion
o Product and feature retirement (overlaps, non-opportunities, lifecycle decision)
● Creating and managing a complex Product Portfolio using Lean principles
Potential case studies for this course could include the challenges of evolving legacy product lines, such as Modernization Acceleration in Insurance and Banking industry, SSN management at Social Security Administration, health records at CMS; as well as new scaled product offerings at major tech companies like PayPal.
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