What experience level is required for WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger?

This course is aimed at the Intermediate level. Having some basic understanding of the topic will help you get the most out of the curriculum.

How long does it take to complete WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger?

The total duration of the course is approximately 2 weeks. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Is this course more theory-focused or project-focused?

This course provides a strong mix of conceptual theory and practical application to ensure a comprehensive understanding of the subject matter.

Do I get a certificate after completing WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger?

Yes, a certificate of completion is included, which you can add to your professional profile or resume to showcase your newly acquired skills.

Business & Management

WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger

Name: WOBI: How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Price: 25647 INR
Availability: InStock

Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.

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Course Insight

Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.

Intermediate FriendlyCertification IncludedSelf-Paced LearningHands-On Learning

SKILLS TO
MASTER

Business & Management Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

2 weeks

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What You’ll Learn

Strengthen the relationship with your customers, learn how to use triggers and emotions in Communication and Marketing, get the keys to saying the right thing in the perfect moment to generate more sales... This and much more is what you will discover in this 4-hour course by Jonah Berger, professor at the Wharton School of the University of Pennsylvania.

A unique and 100% online opportunity to deepen in the world of Customer Behavior with an expert in human influence and decision-making who has advised well-known companies such as Apple, Google, Amazon, Nike, Moderna and The Gates Foundation.

Keywords:

Consumer Behaviour

Sales Influence

Consumer Psycology

Persuation Strategies

Influence Marketing

Neuromarketing

Persuation Techniques

Behavior Change

Consumer Marketing

Sales Strategies

See how this course curriculum compares with alternatives

Outcomes

Learn how influence works within organizations and industries.
Understand your clients and learn to use emotions as a driver of their decision-making.
Discover the tools to make your marketing and communication more efficient.
Learn to offer practical value to positively influence your clients.

See side-by-side differences in learning outcomes