Write a press release like a pro

What You Will Learn?

• This short copywriting course is about writing a standard press release. There are many different types, but I’m going to show you how I write a standard press release, and how I’ve been writing them for many years for many corporate marketing departments and clients..
• Along the way, we will cover:.
• This is a beginner's course that intermediate writers may benefit from. I will act as a starting point on your press release journey, and will encourage you to push against the edges of what I tell you. The most important thing you can bring to any writing course is your own talent..
• What I can’t promise is to make you a better writer. That’s subjective. What I can do is help you write a better press release, so that you can apply the amazing way you write to the formula..
• More about me.
• I'm Shaun Weston, a copywriter and podcast producer. I've worked for many corporate clients over the years, and since 2009 have produced more than 300 podcasts. I'm genuinely interested in sharing what I know, and have so far enjoyed learning new skills from other Skillsharers. I may even drop a few creative projects of my own into these lessons!.
• I hope you enjoy the course, and can't wait to see what you produce!.
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• I've used a few videos, sounds and images in the process of creating this course, and I should credit and thank the following people for their own creativity: Videos by cottonbro, Thirdman, Ron Lach, Jack Sparrow, KoolShooters, Danny Orloff, Pressmaster, Eugene Vasilevich, Ricardo Esquivel, Treedeo Footage, Rodnae Productions, Alex LaMarche, Ron Lach, Diva Plavalaguna, Michaelangelo Buonarroti and Pavel Danilyuk from Pexels. Icons by Laisa Islam Ani on FlatIcon. Images by Andrea Piacquadio from Pexels. Most sounds are generated as part of Final Cut Pro X, editing software by Apple..