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Writing & Publishing
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Writing A Copy That Sells: Learn Copywriting Tactics for Ads and Brands.

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Writing A Copy That Sells: Learn Copywriting Tactics for Ads and Brands.

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  • icon1 hours 22 minutes
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About Writing A Copy That Sells: Learn Copywriting Tactics for Ads and Brands.

Introduction: On Copywriting

Class Project

Strategy First: How to Read A Brief Effectively ?

Q1. What is Your Message or What Are You Trying to Say?

Q2. What is Your Unique Value Proposition?

Q3. Who are You Talking To ?

Q4. How Do You Want to Say it?

Using the Right Tone of Voice

Know Your Brand Archetype

How to Appeal to Your Audience?

Trivia: Are You An Ad Guru ?!

Recommended Books For Copywriting

What You Will Learn?

  • Class Overview: .
  • This is a practical course, where I will be guiding you on how to write compelling words for ad campaigns to gain attention, increase sales, and generate conversion for your brand. Make your writing both creative and selling! I will teach you how to overcome the writer’s block by conducting applicable research that leads to consumer insights and an effective strategy. You will be able to get from your writing idea to execution faster and learn how to answer a creative brief through the problem/solution dynamic. We will look at award-winning advertising campaigns and their copy to get a better view of what is happening in the industry. The course starts with an overview of how to answer a project brief through six main questions to deliver the right message such as: .
  • What You Will Learn: .
  • Why You Should Take This Class: .
  • Who This Class is for: .
  • This course is for anyone looking to nail their writing techniques and become better at copywriting. Whether you are a business owner looking to boost sales or a copywriter looking to refresh your skills. No prior knowledge or level of expertise is needed. .
  • Materials/Resources: .