Writing Matters: How to Market Your Creative Business (and Yourself) Effectively

What You Will Learn?

• Marketing and communicating effectively is essential to a creative business or career and there’s so much great advice on the ways to do it. Pitching emails, promotion on social media, applying for jobs or residencies, artist’s statements, advertising, newsletters, websites, etc. are great tools. But what do these all rely on? The written word. .
• This is a class to help you polish your writing skills with tips and tricks you can put into practice today. Even if you’re “not a writer”, you’ll be able to present yourself and your work the way you want to be seen without letting the words get in your way..
• Why does good writing matter for creatives?.
• In this class, I’ll cover some basic guidelines for writing strong communications, when it’s okay to break the rules, my proofreading checklist, and work through three case studies..
• As a bonus lesson I’ll also walk you through some of my favorite online tools and resources to make you look like a writing genius..
• You won’t need any special tools for this class, but I have provided a writing worksheet under the Projects & Resources tab..
• If you enjoy this class, I’d also recommend my class which dives deeper into how to improve your art and design work through editing in Let’s Get Critical: How to Self-Edit Your Work..