When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.
IIMBx: Customer Relationship Management
Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.
This Course Includes
edx
4.6 (11 reviews )
6 weeks at 3-5 hours per week
english
Online - Self Paced
course
IIMBx
About IIMBx: Customer Relationship Management
Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.
In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Topics covered include:
Customer retention
Customer centricity
Customer lifetime value
Customer value management
What You Will Learn?
- The meaning and application of CRM.
- Benefits of CRM to companies and consumers.
- How to implement CRM best practices.
- The importance of bonding and building loyalty with customers.
- How to build long term customer realtionships.