IIMBx: Customer Relationship Management
Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.
Learning Journey Context
Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.
Relevant for professionals pursuing roles within Business & Management.
Quick Facts
What You’ll Learn
Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.
In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Topics covered include:
Customer retention
Customer centricity
Customer lifetime value
Customer value management
Outcomes
- The meaning and application of CRM.
- Benefits of CRM to companies and consumers.
- How to implement CRM best practices.
- The importance of bonding and building loyalty with customers.
- How to build long term customer realtionships.
FAQs
Top Alternatives
Highly-rated courses worth your attention
