IIMBx: Strategic Management
Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
Learning Journey Context
This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Relevant for professionals pursuing roles within Business & Management.
Quick Facts
What You’ll Learn
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
What managing a firm strategically implies?
How one analyzes the industry in which a firm competes?
How does a firm create competitive advantage?
How does a firm sustain its competitive advantage?
Outcomes
- Industry and competitive analysis.
- Resource and competency analysis.
- Analysing strategy across corporate and business levels.
FAQs
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