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Introduction to Ad Platform: Facebook & Instagram
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english
Online - Self Paced
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About Introduction to Ad Platform: Facebook & Instagram
Introduction to Ad Platform : Facebook Introduction
Introduction to Ad Platform: Limitation & Getting Started
Introduction to Ad Platform: Audience Targeting
Introduction to Ad Platform: Custom & Lookalike Audience
Introduction to Ad Platform: Placements
Introduction to Ad Platform: Campaign Hierarchy And Tactics
Introduction to Ad Platform: Budget, Creative & Finishing Touch
Introduction to Ad Platform: Instagram
Introduction to Ad Platform: Project & Conclusion
What You Will Learn?
- This class is the first instalment of a 3-part Advanced Beginner/Intermediate series to the most popular ad platforms every digital marketer should be skilled in. In this class, I will be walking you through the basics of the Facebook and Instagram ad platform and explain to you the concepts of Campaign, Ad Sets, Creatives, Audience targeting and placement as we go along to a process of setting up a fictional campaign. I will be discussing scenarios and tactical decisions with you as we go along the set up process..
- This class is a walk through and demonstration of the platform and is the lead up to my upcoming intermediate class on media optimization strategies and AB testing to improve marketing ROI on these platform. .
- Please follow and stay tune to the future parts of this series where I will be introducing Google Search Marketing, Google Display and YouTube advertising to you, followed by other intermediate series on media optimization. Thank you for learning with me and I hope you have enjoyed the process of bite-size learning. .