Is Introduction to Ad Platform: Facebook & Instagram beginner friendly?

Yes, this course is designed for beginners. It covers foundational concepts and requires no prior advanced knowledge in the subject area.

How long does it take to complete Introduction to Ad Platform: Facebook & Instagram?

The total duration of the course is approximately 18 minutes. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Does this course include hands-on projects?

Yes, the curriculum is highly practical and includes hands-on projects. Completing these will help you build a portfolio of work to demonstrate your new skills.

Creative Career

Introduction to Ad Platform: Facebook & Instagram

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Beginner FriendlySelf-Paced LearningProject-Based

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🧠 Recommended for beginners

⚠ Not ideal for advanced users

Learning Journey Context

This course serves as an entry point into Creative Career, building foundational knowledge before moving on to advanced frameworks or specialized paths.

Career Relevance

Relevant for professionals pursuing roles within Creative Career.

Quick Facts

18 minutes

SkillShare

Beginner

Self-Paced Online

Online Course

skillshare

English

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What You’ll Learn

Introduction to Ad Platform : Facebook Introduction

Introduction to Ad Platform: Limitation & Getting Started

Introduction to Ad Platform: Audience Targeting

Introduction to Ad Platform: Custom & Lookalike Audience

Introduction to Ad Platform: Placements

Introduction to Ad Platform: Campaign Hierarchy And Tactics

Introduction to Ad Platform: Budget, Creative & Finishing Touch

Introduction to Ad Platform: Instagram

Introduction to Ad Platform: Project & Conclusion

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Outcomes

This class is the first instalment of a 3-part Advanced Beginner/Intermediate series to the most popular ad platforms every digital marketer should be skilled in. In this class, I will be walking you through the basics of the Facebook and Instagram ad platform and explain to you the concepts of Campaign, Ad Sets, Creatives, Audience targeting and placement as we go along to a process of setting up a fictional campaign. I will be discussing scenarios and tactical decisions with you as we go along the set up process..
This class is a walk through and demonstration of the platform and is the lead up to my upcoming intermediate class on media optimization strategies and AB testing to improve marketing ROI on these platform. .
Please follow and stay tune to the future parts of this series where I will be introducing Google Search Marketing, Google Display and YouTube advertising to you, followed by other intermediate series on media optimization. Thank you for learning with me and I hope you have enjoyed the process of bite-size learning. .

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