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Biology & Life Sciences
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NEMIC: MedTech Go-To-Market Strategy

The most succinct and comprehensive introduction to MedTech education available online. Get to know the dynamics and ins-and-outs of this highly-regulated industry.

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NEMIC: MedTech Go-To-Market Strategy

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  • icon4 weeks at 1-30 hours per week
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  • iconOnline - Self Paced
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About NEMIC: MedTech Go-To-Market Strategy

Have an idea for a Health Technology device, but don't know where to begin? ****

Course 3: Go-to-Market Strategy is the third and final course in the MEDTECH FUNDAMENTALS by NEMIC Virtual Classroom Certificate Program, and serves to explore critical market concepts within the highly-regulated MedTech commercial space. Course 3 contains 4 modules:

Know Your Market

Reimbursement Strategy

Pricing Strategy

Go-to-Market Strategy

Researched, developed, and delivered by industry professionals from some of the world's most admired and successful companies in Health Tech, Go-to-Market Strategy will examine critical components of the market positioning of a medical device.

In this course, NEMIC Advisors will guide you through a series of activities that will analyze the current market, and various market segments, understanding the payer pool, exploring and drilling-down to pricing your innovation, and more.

Come experience the most succinct, comprehensive MedTech education available.

What You Will Learn?

  • Market sizing.
  • Market segmentation.
  • Current market.
  • Market entry points.
  • How reimbursement interplays with commercial viability.
  • CPT Codes.
  • Identify proper coding.
  • How to strategize proper coding acquisition.
  • How to calculate the value of your innovation.
  • Role of value vs pricing vs sales.
  • Consistency with your market strategy.
  • Customer purchasing dynamics.
  • Value Proposition.
  • Identify your "fit" within complexity.
  • How to align strategy and goals.
  • Maximize value to reach target markets.