Business & Management Basics
Fundamental principles and concepts
QueensX: Enterprise Selling
Learn essential concepts to align marketing and sales strategies, find and qualify customers, and conduct sales conversations.
radio_button_checkededX Subscription
₹28,072/yr
Get this course and thousands more with a edX Subscription subscription.
radio_button_uncheckedIndividual Course
₹156870
Keep the course forever with lifetime access and receive a certificate.
EnterpriseUpskill your entire organization with access to the entire course library and enterprise services.
Custom Pricing
EssentialsUpskill your team in one critical focus area with access to a limited number of courses.
₹10,634
Why choose Teams?
verifiedGet this course for free with the Coursera Plus subscription.
✓ Compare courses before making a decision
Check Latest Price →Price may vary. Check latest price on provider site.
Course Insight
Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Beginner FriendlyCertification IncludedSelf-Paced Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.
What You’ll Learn
Selling is one of the most crucial and oldest professions and it is an extremely marketable skill for most consulting, management and executive positions. In fact, for many careers in business, the starting point is sales. In this course you will get the chance to learn how to "sell" to senior executives in enterprises .
Do you think;
You could sell a $1,000,000 services deal to a team of experienced executives at a multinational corporation?
You could close an annual software contract for $50,000 to the founding team of a fast moving startup?
You can convince a C-level executive to make a purchase decision and choose your business
You have the communication skills that will enable you to sell your ideas, services, products, and most importantly yourself!
Over the duration of this course, enterprise selling, you will have opportunity to learn sales concepts like the sales cycle, buying process, and managing enterprise customers through a variety of lectures, case studies, and video role play analysis. There will be an opportunity to see the sales process in action, taking potential customers and converting them into enterprise accounts, enabling you to practice your skills to become a sales leader.
See how this course curriculum compares with alternatives
Outcomes
- Understanding of the role of marketing and how business unit decisions impact the marketing function.
- Compare and contrast enterprise buyer behavior versus consumer buyer behavior.
- Understand how enterprise buyer behavior and marketing plan decisions dictate the selling effort.
- Understand the sales funnel concept and how opportunity management drives revenue.
- Explain the processes of demand generation and customer acquisition.
- Conduct prospecting exercises using industry-proven methodologies and cadences.
- Understand the enterprise sales conversation framework.
- Explain the keys to success in the first few minutes of a sales conversation.
- Understand the various questioning & discovery methodologies.
- Explain the keys to successfully presenting value proposition.
- Explain the processes and methods for handling objections and gaining commitment.
- Analyze and conduct enterprise sales conversations.
See side-by-side differences in learning outcomes
FAQs
Top Alternatives
Highly-rated courses worth your attention
