State-Bank-of-India: Content Marketing Strategy

Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.

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Course Insight

Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.

Beginner FriendlyCertification IncludedSelf-Paced Learning

SKILLS TO
MASTER

Business & Management Basics
Fundamental principles and concepts
Practical ApplicationTrending
Real-world project implementation
Best Practices
Industry standard workflows and guidelines
Problem Solving
Core Concepts
Implementation
Workflow Integration
Optimization
Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

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What You’ll Learn

  • Introduction to Content Marketing.
  • Digital Marketing Ecosystem & Content Marketing.
  • The role of Customer Segmentation & Persona.
  • Content Marketing Tools.
  • Content Marketing Channels.
  • Skills for Effective Content Marketing Strategy.
  • Content Creation Framework.
  • Resources and Tools for effective Content Marketing.
  • Effective Content Promotion &Success Measurement.
See side-by-side differences in what you’ll learn

Description

Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and useful content to prospects and customers to help them stay loyal is of immense significance.

The course aims to equip learners with the necessary skills and ideas for creating, promoting and optimising content in the digital medium to attract, engage and retain loyal customers.

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