
State-Bank-of-India: Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
Why choose Essentials (Small Teams)?
Course Insight
Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
SKILLS TO
MASTER
Quick Facts
What You’ll Learn
- Introduction to Content Marketing.
- Digital Marketing Ecosystem & Content Marketing.
- The role of Customer Segmentation & Persona.
- Content Marketing Tools.
- Content Marketing Channels.
- Skills for Effective Content Marketing Strategy.
- Content Creation Framework.
- Resources and Tools for effective Content Marketing.
- Effective Content Promotion &Success Measurement.
Description
Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and useful content to prospects and customers to help them stay loyal is of immense significance.
The course aims to equip learners with the necessary skills and ideas for creating, promoting and optimising content in the digital medium to attract, engage and retain loyal customers.
FAQs
Top Alternatives
Highly-rated courses worth your attention






