When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.
State-Bank-of-India: Content Marketing Strategy
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
This Course Includes
edx
0 (0 reviews )
4 weeks at 2-3 hours per week
english
Online - Self Paced
course
State Bank of India
About State-Bank-of-India: Content Marketing Strategy
Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and useful content to prospects and customers to help them stay loyal is of immense significance.
The course aims to equip learners with the necessary skills and ideas for creating, promoting and optimising content in the digital medium to attract, engage and retain loyal customers.
What You Will Learn?
- Introduction to Content Marketing.
- Digital Marketing Ecosystem & Content Marketing.
- The role of Customer Segmentation & Persona.
- Content Marketing Tools.
- Content Marketing Channels.
- Skills for Effective Content Marketing Strategy.
- Content Creation Framework.
- Resources and Tools for effective Content Marketing.
- Effective Content Promotion &Success Measurement.