What experience level is required for Wharton: Introduction to Connected Strategy?

This course is aimed at the Intermediate level. Having some basic understanding of the topic will help you get the most out of the curriculum.

How long does it take to complete Wharton: Introduction to Connected Strategy?

The total duration of the course is approximately 6 weeks. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Is this course more theory-focused or project-focused?

This course provides a strong mix of conceptual theory and practical application to ensure a comprehensive understanding of the subject matter.

Business & Management

Wharton: Introduction to Connected Strategy

Name: Wharton: Introduction to Connected Strategy
Price: 16517 INR
Availability: InStock
Rating: 4.7 (41 reviews)

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, weexplore the impact of connected strategies as well as business opportunities associated with those strategies.

4.7|Reviews (41)

₹16517

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Course Insight

Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.

Intermediate FriendlySelf-Paced Learning

SKILLS TO
MASTER

Business & Management Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

6 weeks

Intermediate

Online Course

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What You’ll Learn

In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.

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Outcomes

Identify and define connected strategies, their potential and value proposition Analyze customer experiences to understand the customer journey Leverage positive feedback loops with customers to create effective customization strategies Identify connected relationships in your firm to improve your connected strategy Create connection architecture and implement connected customer relationship strategies.

See side-by-side differences in learning outcomes