WisconsinX: Sustainable DAM: Preservation, Access, and Brand Management
Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans. This includes the digital ecosystem, auditing of assets, product innovation, and long-term preservation.
Learning Journey Context
This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Relevant for professionals pursuing roles within Business & Management.
Quick Facts
What You’ll Learn
This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization’s teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.
Outcomes
- Manage access requests and create access profiles .
- Define the lifecycle of assets based on institutional needs .
- Write and implement policies for asset management .
- Apply digital preservation methods .
- Learn the fundamentals of brand and rights management in a digital asset management system .
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