Brand Strategy for Brand Identity Designers: Unleashing Full Potential

What You Will Learn?

• For brand identity designers, one of the best ways to take your work to the next level is by focusing, not just on the concepts you’re creating; but the strategy behind them, WHY you’re creating them..
• All too often as freelancers, in efforts to ensure the project fits a clients budget – we’ll be tempted to charge straight in with little or no brief, and absolutely no strategy; other than a few ideas floating around in the clients mind. If you’re not careful, that can set you up for failure; as above all else, good design needs to be fit for purpose..
• It will make a HUGE difference to the work you deliver. And it doesn’t have to take long..
• In this class, we’re going to walk you through a streamlined brand strategy process; you can adapt it as needed, but I’ll be showing you the kind of scope and scale best suited to freelance designers or small studios..
• What will we cover in the class?.
• By the time we’ve finished, you, and the CLIENT, will know exactly what you now need to create, what purpose it needs to fill. That’s a valuable, and refreshing difference from attempting to ‘come up with something the client will LIKE’ based solely on their personal taste..