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Channel Management and Retailing
This course is part of Marketing Mix Implementation Specialization
Free
This Course Includes
coursera
4.5 (1.1K reviews )
10 hours (approximately) 
english
Online - Self Paced
course
IE Business School
About Channel Management and Retailing
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict..
- Identify types of retailing strategies and how retailers maintain competitive advantages over their competition..
- Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances..
- Know the importance of a strategic online presence for retailers and future trends in retailing..