What experience level is required for EdinburghX: Digital Marketing Strategy?

This course is aimed at the Intermediate level. Having some basic understanding of the topic will help you get the most out of the curriculum.

How long does it take to complete EdinburghX: Digital Marketing Strategy?

The total duration of the course is approximately 8 weeks. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Is this course more theory-focused or project-focused?

This course provides a strong mix of conceptual theory and practical application to ensure a comprehensive understanding of the subject matter.

Do I get a certificate after completing EdinburghX: Digital Marketing Strategy?

Yes, a certificate of completion is included, which you can add to your professional profile or resume to showcase your newly acquired skills.

Business & Management

EdinburghX: Digital Marketing Strategy

Name: EdinburghX: Digital Marketing Strategy
Price: 12367 INR
Availability: InStock
Rating: 4.6 (21 reviews)

Learn how to create a digital marketing strategy for implementation in your business.

4.6|Reviews (21)

₹12367

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Course Insight

Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.

Intermediate FriendlyCertification IncludedSelf-Paced LearningHands-On Learning

SKILLS TO
MASTER

Business & Management Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

8 weeks

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What You’ll Learn

Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

See how this course curriculum compares with alternatives