Business & Management Basics
Fundamental principles and concepts
IIMBx: Marketing Essentials
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
₹15687
✓ Compare courses before making a decision
Check Latest Price →Price may vary. Check latest price on provider site.
Course Insight
Suitable for beginner learners. This course serves as an entry point into Business & Management, building foundational knowledge before moving on to advanced frameworks or specialized paths.
Beginner FriendlyCertification IncludedSelf-Paced LearningHands-On Learning
SKILLS TO
MASTER
Practical ApplicationTrending
Real-world project implementationBest Practices
Industry standard workflows and guidelinesCareers:Relevant for professionals pursuing roles within Business & Management.
Quick Facts
Below sections are verified from last major sync. For real-time updates and today's latest lectures, Check official page here.
What You’ll Learn
This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
In this Beginner marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
See how this course curriculum compares with alternatives
Outcomes
- Basic concepts of marketing.
- Segmentation, targeting, differentiation and positioning.
- Marketing strategy.
- 4Ps of marketing: product, price, place and promotion.
See side-by-side differences in learning outcomes
FAQs
Top Alternatives
Highly-rated courses worth your attention
⭐ 4.7(6+ learners)