Learn to Create Digital Marketing Strategy - Startups & MNCs

About Learn to Create Digital Marketing Strategy - Startups & MNCs

What this course presents:

The course presents a new & most comprehensive framework to help you build the digital marketing strategy for your startup, national brands and even MNCs. Earlier this is created basis the prior experience & exposure of the digital strategist, digital marketers, brand managers or online media planners use their experience and judgemnet in creating the strategy. There are not too many effective scientific frameworks to help you build digital marketing strategy. The course is highly recommended for Digital Marketing Professionals, Marketing Professionals, Branding Professionals, Strategy Professionals, Media Professionals, Founders of Startup and Unicorns, SME Owners, Entrepreneurs, Professionals, Young leaders entering family-owned businesses & any working professional looking to transition & pursue a career in Digital Marketing, BBA and MBA students & pass outs.

How is this course structured:

The course has several Video Lectures explaining Strategic Digital Marketing Ideas classified in six broad categories e.g. Customer Experience, Thought Leadership, Acquiring Customers, building robust platforms at the same time minimizing the clicks, Omni Channel Support & Adoption of Emerging Technologies. This course is based on two decades of digital marketing Industry experience by the creator and the Framework is being taught to hundreds of business students and professionals who are interested in going beyond basic digital marketing activities to advance their career as strategists and planners. The course also has Quizzes, Case studies and Assignments for reinforcement of the learning in a playbook manner.

What all aspects of Digital Marketing Strategy This course will cover:

1)

Introduction to digital marketing strategy

and basic definitions 2)

Existing digital marketing strategy frameworks

3) Strategic digital marketing strategy Ideas for: 1. Enhancing Customer Experience & Expanding Reach 2. Publishing Like a thought leader 3. Acquiring Customers aggressively 4. Minimizing the clicks and building a Robust Digital platform 5. Providing Omni channel support for social advocacy 6. Assessing and adopting new and emerging technologies 4)

Steps for Implementation of digital marketing strategy

in your organization 5) How to

screen and prioritize the Strategic digital marketing strategy Ideas

for implemantation.

After completing this digital marketing strategy course, participants will be able to:

1. To _analyze_ the dynamic marketing landscape and how digital marketing is critical for growth hacking 2. To _differentiate_ between existing digital marketing frameworks and their significance to their brand marketing 3. To _select & implement _the digital marketing strategic ideas which are the most relevant for their brand or organization 4. To _design & develop_ a comprehensive digital marketing strategy deck for their brand or organization

Program Instructors Digital Marketing & Strategy Profile Introduction:

Professor Ajay Chhabra is a Professor of Practice Digital Marjeting and a veteran of Digital Marketing industry in India who is passionate about empowering the youth by skilling them and working on research and consulting projects to bring substantial impact to the world’s economy. He is teaching practical and industry insights to business students and rest of the time invests in researching, writing, creating innovative frameworks, models and learning materials for global senior leaders from startups, business, NGO, political, administrative and diplomatic domain at School of Business, Woxsen University currently. He has trained thousands of working professionals and students already in Classroom setting and now exploring the online learners universe.

Global Digital Marketing Agencies Work Experience of Prof. Ajay Chhabra:

1. Ogilvy & Mather (WPP Group) 2. MRM Worldwide (IPG Group) 3. Bruce Clay India (Country Head)

Client Side Work Experience of Prof. Ajay Chhabra:

1. Wipro General Electric Healthcare India (Global Digital Media & Content Engagement Manager for GE Healthcare's Global Marketing and Communications team at Wisconsin, USA) 2. Zhejiang Haers Vacuum Containers, China (All India Marketing Head) 3. Botworx (dot) ai (Amplify (dot) ai) Silicon Valley Funded Startup as (India Sales and Marketing Head) in consultant and contractual role

Awards conferred to Prof. Ajay Chhabra:

: 1. Ogilvy - Best Client Campaign Award 2. GE - Multiple times Above & beyond awards 3. General Electric Healthcare India CEO Award 4. Featured in CIO Magazine and The First Post 5. Interviewed by ET Now TV (Business Channel) on my speech on the Role of Chief Digital Officer 6. World's top 50 best digital marketing professional award by World Brand Congress

Clients / Practical Digital Marketing Projects Handled by Prof. Ajay Chhabra:

OPPO Mobiles, The Hindustan Times, Motorola, Coca Cola (Limca brand), Business Octane, General Motors, General Electric, Reebok, IMT Ghaziabad, BenQ, Franchise India, Microsoft, BPL Healthcare, Apollo Cradle, JBM Group, Sharp Electronics, Yashoda Hospital, ICICI Lombard, Apollo Fertility, Care4Parents Mobile App, EW Nutrition Germany

Digital Marketing and other technologies Trainings Delivered by Prof. Ajay Chhabra:

: Woxsen University, Hydeabad, Flame Univeristy, Pune, Mittal School of Business, Citi Bank Singapore (Digital Transformation), Merck Pharma (Healthcare Digital Transformation), General Electric (multi country / topics), PepsiCo (Full Day Digital Marketing Master class), GoodYear, HCL, (Internal Leadership Training), Punjab National Bank (Digital Transformation), Amity Global Business School, Jindal Global Business School (Artificial Intelligence), Kurukshetra University, Tata Motors (Multi City / Sessions), Marcus Evans (Rural Digital Marketing), Bird Group, MDI Gurgaon (Role of Digital Marketing in HR / Role of Digital Marketing in Branding), IIT Delhi (Session on Business Analytics), BCIPS, FIIB, Learning Catalyst, IBS Gurgaon, BimTech (Social Media / Digital Marketing), Simplilearn (Advanced SEO) & ITS, Parul University (Webinar along with a Full Bright Scholar on Effect on ecommerce post COVID), External examiner for industrial Internships at PML SD Business School, Chandigarh

All of the above is a proof-point that you are learning from ONE OF THE BEST INDUSTRY PERSONS in the field of DIGITAL MARKETING STRATEGY, who has himself delivered results and value to hundreds of Global brands and worked upon the creation and execution of their Digital Marketing Strategies.

Which all Digital Marketing Strategic Ideas, the Trainer will discuss and cover in this course:

Enhancing Customer Experience and Expanding the Reach:

Creating a new & responsive website

Developing a new mobile app

Reimagining an existing online identity

Mapping the customers' journey

Enhancing the functionality of the existing apps

Investing in digital awareness campaign

Investing in App Store Optimization (ASO)

Use Social media marketing effectively

Balancing Opt-in Preferences in Personalized Communication

Implementing Behavioral Analytics

A/B Testing for measuring customer experience

Creating Metaverse experience for the new age customers

Adding regional, local, and global languages for your marketing platforms

Publish like a Thought Leader:

Get into a Partnership with influencers

Hire a PR consultant or agency with expertise in digital media

Invest in Content Marketing

Plan and launch Thought Leadership Webinars

Start a blog for your company, or your CEO

Sponsor industry virtual events

Conduct live sessions on social media platforms

Create and distribute eBooks

Create educative and engaging online videos

Create community pages and answer questions on Q&A websites

Aggressively Acquiring New Customers:

Run Affiliate Marketing Program

Build customer persona & map their journey

Strategic Rewards based signups

Launching and Enhancing Referral Programs

Run targeted online campaigns & even use remarketing

Build a robust search engine marketing strategy

Run offer-driven influencer marketing campaigns

Use innovation to be on the top of the game

Use AI (Artificial Intelligence) driven recommendation engine

Build customers' networks first & then start monetizing it

Minimize Clicks & Build a Robust Digital Platform:

Less clicks means smoother user experience which saves time

Create Free listing platform and later upgrade to freemium model

Schedule UI and UX audit and optimization on regular intervals

Convert analog content to digital and charge for the same

Do not just create a product instead create a platform or marketplace

Focus on voice operated commerce transactions

Understand the importance of speed as a critical success factor

Build an asset light model platform

Provide Omni-Channel Support for Social Advocacy:

Start offering multiple ways to provide support to your customers

Use virtual online assistants

To create the buzz, have robotic assistants at your office

Invest in unified support, dashboard platforms

Create online support forums

Assess and Adopt New and Emerging Technologies:

Experiment with IoT based advertising

Offer machine learning algo based multi-tiered discounting

Set up AI-Infused personalized communication and content engagement

Create content for Virtual Reality (VR)

Launch Blockchain-powered CRM and loyalty programs

Use big data and marketing analytics on top of your CRM systems for holistic customer view

Using generative AI tools for marketing content creation

Personalized advertisements based on user’s online behavior

Build automation and sequencing

Generate customer insights and amplify analytics

Use Hyper local targeting

Use Robotic Process, Automation software for data entry or data collection

Note: While building the digital marketing strategy for your brand as the final assignments you will shortlist few strategic ideas as per your business priorities and challenges and each company would have their own strategy deck.

Contribution:

Manasve Guthka & Khushi Desai (Students)