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Market Research, Consumer Insights, and Competitor Analysis
Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.
Free
This Course Includes
edx
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3 months at 2 - 4 hours per week
english
Online - Self Paced
professional certificate
University of Cape Town
About Market Research, Consumer Insights, and Competitor Analysis
UCT's Market Research, Consumer Insights, and Competitor Analysis Professional Certificate
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
Leveraging Customer Insights and Data
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
Job Outlook
What You Will Learn?
- Gather, interpret, and apply market and consumer data to your decision making, using a market research framework..
- Understand how to apply the tools and methodologies available to conduct market research..
- Conduct a competitor analysis and examine existing trends using tools like Porter’s Five Forces..
- Develop a unique, data-driven corporate identity to defend your market position, increase your market share, and set your business apart from competitors..