When you enroll through our links, we may earn a small commission—at no extra cost to you. This helps keep our platform free and inspires us to add more value.

Business & Management
The University of Edinburgh logo

Digital Marketing Fundamentals

Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.

     0 |
  • Reviews ( 0 )
Free
Digital Marketing Fundamentals

Related Courses

This Course Includes

  • iconedx
  • icon0 (0 reviews )
  • icon4 months at 3 - 5 hours per week
  • iconenglish
  • iconOnline - Self Paced
  • iconprofessional certificate
  • iconThe University of Edinburgh

About Digital Marketing Fundamentals

EdinburghX's Digital Marketing Fundamentals Professional Certificate

Introduction to Marketing

Digital Marketing Strategy

Job Outlook

What You Will Learn?

  • How marketing creates value and can influence perceptions, purchasing and loyalty.
  • How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing.
  • Conduct a competitor audit and analysis.
  • Understand why digital marketing matters today and changes in the digital landscape.
  • Develop your own digital marketing strategy.