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Business & Management
Indian Institute of Management Bangalore logo

Services Marketing Fundamentals

Professional Certificate programs are series of courses designed by industry leaders and top universities to build and enhance critical professional skills needed to succeed in todays most in-demand fields.

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Services Marketing Fundamentals

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  • icon0 (0 reviews )
  • icon3 months at 3 - 5 hours per week
  • iconenglish
  • iconOnline - Self Paced
  • iconprofessional certificate
  • iconIndian Institute of Management Bangalore

About Services Marketing Fundamentals

IIMBx's Services Marketing Fundamentals Professional Certificate

Marketing Essentials

Services Marketing: Concepts & Applications

Job Outlook

What You Will Learn?

  • Understand marketing concepts in detail..
  • Explain the strategic and tactical aspects of marketing..
  • Comprehend the basics of services marketing mix..
  • Appreciate the intersection of Human Resources, Operations and Marketing in services..
  • Discuss service excellence & service quality..