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Social Media and Digital Marketing Fundamentals

This course is part of Social Media Marketing in Practice Specialization

     
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Free
Social Media and Digital Marketing Fundamentals

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This Course Includes

  • iconcoursera
  • icon4.7 (231 reviews )
  • icon10 hours (approximately)
  • iconenglish
  • iconOnline - Self Paced
  • iconcourse
  • iconDigital Marketing Institute

About Social Media and Digital Marketing Fundamentals

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

What You Will Learn?

  • How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses.
  • How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions.
  • How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy.