What experience level is required for State-Bank-of-India: Relationship Marketing Strategy for Financial Services?

This course is aimed at the Intermediate level. Having some basic understanding of the topic will help you get the most out of the curriculum.

How long does it take to complete State-Bank-of-India: Relationship Marketing Strategy for Financial Services?

The total duration of the course is approximately 6 weeks. Since it is generally self-paced, completion time depends entirely on your learning schedule and availability.

Is this course more theory-focused or project-focused?

This course provides a strong mix of conceptual theory and practical application to ensure a comprehensive understanding of the subject matter.

Business & Management

State-Bank-of-India: Relationship Marketing Strategy for Financial Services

Name: State-Bank-of-India: Relationship Marketing Strategy for Financial Services
Price: 6557 INR
Availability: InStock

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients.

₹6557

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Course Insight

Suitable for intermediate learners. Works well as a continuation after mastering Business & Management fundamentals. It bridges the gap toward advanced, production-level engineering.

Intermediate FriendlySelf-Paced Learning

SKILLS TO
MASTER

Business & Management Basics

Fundamental principles and concepts

Practical Application

Real-world project implementation

Best Practices

Industry standard workflows and guidelines

Problem Solving

Core Concepts

Implementation

Workflow Integration

Optimization

Careers:Relevant for professionals pursuing roles within Business & Management.

Quick Facts

6 weeks

Intermediate

Online Course

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What You’ll Learn

Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction management to relationship management and create meaningful relationships with the sole objective of enhancing customer value.

Relationship marketing is a long-term marketing strategy, for building personalized relationships with customers. The aim is to achieve customer loyalty and trust by providing an improved financial experience based on a complete understanding of the customer.

This course deals with creating and nurturing relationship marketing strategies in the financial services industry, to foster enhanced customer engagement and add more value to the relationship. The course aims to create a mindset of an “open and nurturing relationship”.

See how this course curriculum compares with alternatives

Outcomes

The meaning and significance of Relationship Marketing.
Adding value to the relationship through Customer Journey, Moments of Truth & Customer Value Proposition.
Creating and leveraging a positive relationship.
Effective Relationship Marketing Strategy for achieving the desired Customer Lifetime Value.
Why do Customers leave? Managing the negative relationship.
Significance of Loyalty & Trust for a sustainable customer relationship.
Rekindling the lost relationship and implementing a Customer Reactivation Strategy.
Best Practices in Relationship Marketing.
Service Excellence via Relationship Marketing.