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Strategic Communication Campaigns Specialization
Create Your Own Strategic Communication Campaign! . Use paid, earned, and shared media to reach your target audience!
Free
This Course Includes
coursera
5 (8 reviews )
2 months at 4 hours a week 
english
Online - Self Paced
specialization
University of Colorado Boulder
About Strategic Communication Campaigns Specialization
Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Colorado Boulder
What You Will Learn?
- Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation..
- Reflect on brand architecture and how the purpose of the campaign affects communication strategies..
- Understand how to implement campaign tactics according to strategy..
- Visualize and practice campaign planning in its entirety..