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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
This course is part of Marketing Mix Implementation Specialization
Free
This Course Includes
coursera
4.7 (2.3K reviews )
10 hours (approximately) 
english
Online - Self Paced
course
IE Business School
About Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
What You Will Learn?
- Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works..
- Learn the theories on how advertising works and how consumers make decisions. .
- Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks..
- Know the elements, latest trends and tools used for a marketing communications mix. .